Most Cybersecurity vendors build a brilliant product and then hire the commercial team as if they were selling any other piece of software. They bring in a polished Enterprise seller with a great logo on the CV, expect the pipeline to follow, and are surprised when deals stall in the first technical call.
Selling security is a different sport. The buyer is paid to be sceptical, the evaluation is run by engineers, and a single weak reference travels fast through a small, well-connected community.
If you are a Cyber-SaaS Founder or revenue leader about to hire (or rebuild), your Go-To-Market team, it pays to treat that team as a distinct problem, not a generic sales hire.