Who was your first Marketing hire, and what was on their business card? Now the harder question. Did that title match what you actually needed them to do in their first six months? For most SaaS companies the honest answer is no. The title said Head of Marketing. The job was building pipeline from nothing, on their own, whilst the sales team asked every Monday where the leads were. That gap between the title and the work is where most SaaS Marketing hiring falls over. Not at interview. Not at offer. At the point somebody decided what the role was. Let's Dive In!
