Sona – Scale With Strive

About Sona

Sona is changing the game.

An AI-native workforce management platform, Sona combines scheduling, payroll, HR, compliance, and communications in one system. It works for complex, multi-site enterprises while giving frontline staff a simple, modern mobile app that improves their daily lives.

This isn’t just admin software - it’s operational infrastructure that directly improves a company’s P&L by optimising labour, the single biggest controllable cost for companies with razor-thin margins and fixed overheads.

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Why join Sona?

"Solve the unique challenges of frontline work with truly intelligent AI that empowers every employee."

Series A funded - $36.5m in funding from leading VCs (Gradient Ventures, Speedinvest, Felicis Ventures, Northzone, Antler and Bag Ventures)
Warm advisory accounts: start earning/prospecting into accounts from day one!
High growth: Series A company; £15M ARR, growing from £1M in 2.5 years
No sales attrition: Glassdoor 4.7; average rep attainment 110%

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Founder and CEO of Sona.

Steffen previously setup Rocket Internet UK in 2011 and exited Lazada ($3bn sale to Alibaba), HelloFresh (€2bn IPO) and Payleven (merger with Sumup).

Steffen is an experienced founder and investor driven to build the “self-driving car” of frontline technology.

Learn more about Steffen.

Steffen Wulff Petersen,
CEO, Co-Founder

Co-founder & CTO of Sona. Ben is a lifelong engineer & experienced technology leader, 3x Railsconf speaker, author of Reliably Deploying Rails applications.

Ben previously founded Catapult (online staffing marketplace), MakeItWithCode (online code learning), ShopOfMe (Personalised ML driven fashion retail).

Learn more about Ben!

Ben Dixon,
CTO, Co-Founder

Finance expert and tech founder, passionate about leveraging technology to solve operational challenges.

Before starting Sona, Oli was an Investment Manager at Baugur Group. Oli was responsible for managing a portfolio of investments, and they gained a lot of experience in the financial industry.

In 2015, Oli co-founded Catapult, a company that uses technology to connect passionate workers with progressive companies. Catapult has been a huge success, and it has helped thousands of businesses improve their productivity.

Learn more about Oli!

Oli Johnson,
CFO, Co-Founder

A experienced MEDDIC practitioner and Enterprise Sales Leader.

Lee has over 15 year’s experience of Sales Director positions across EMEA, APAC and North America, including companies such as Softcat, BMC Software and MuleSoft.

Learn more about Lee!

Lee Gordon,
Sales Director UK&I

VP Sales at Sona.

Nathan is the ex-founder at Vinetribe: Building the worlds most accessible wine community

He is also a former Strategy Consultant at Javelin Group (now part of Accenture), working on the most pressing strategic challenges faced by brands in the digital retail space

Learn more about Nathan!

Nathan Key,
VP of Sales